The primary focus of Zappos's market segmentation strategy is to sell
A)shoes and other products to people who will buy them online and like to use mobile technology.
B)a wide selection of leather shoes and boots to high-end retailers.
C)all types of shoes,accessories,and clothing to department and fashion discount stores for reasonable prices.
D)Spanish novelties and accessories to organizations that typically resell them.
E)shoes in its own retail stores to those who prefer face-to-face interaction.

Question

Quizplus · Accepted Answer

Zappos began with the idea of creating a website that would offer the best selection of shoes.The key to the success of the new venture was Hsieh's segmentation strategy: Focus on people who like to use mobile technology and who will shop for and buy shoes online.The segmentation strategy evolved as Zappos implemented behavioral segmentation to match relevant products from other categories based on past shoe purchases.

The Primary Focus of Zappos's Market Segmentation Strategy Is to Sell