Market segmentation first stresses the importance of grouping people or organizations, according to the similarity of their needs and the benefits they are looking for in making a purchase, as represented by which stage of the market segmentation process?
A)Link needs to actions.
B)Identify market needs.
C)Establish a marketing protocol.
D)Execute marketing program actions.
E)Segment and select the target markets.

Question

Quizplus · Accepted Answer

Market segmentation involves identifying the needs and characteristics of different groups of consumers, which is the second stage of the market segmentation process. The other options listed are not specific stages of market segmentation.

Market Segmentation First Stresses the Importance of Grouping People or Organizations