A market-product grid is a framework to relate
A)total estimated expenses for each product sold to each market segment.
B)total anticipated revenue for each product-market segment combination.
C)total anticipated profit for each product sold to each market segment.
D)the market segments of potential buyers to relative market share compared to the largest competitor.
E)the market segments of potential buyers to products offered or potential marketing actions by an organization.

Question

Quizplus · Accepted Answer

A market-product grid is a framework that helps to identify all possible market segments for a product and potential marketing actions that can be taken to reach those segments. This involves relating the market segments of potential buyers to the products offered by an organization or potential marketing actions that can be taken to reach those segments. Therefore, E is the best choice.

A Market-Product Grid Is a Framework to Relate