Variables such as location,the North American Industry Classification System (NAICS)code,and number of employees are all examples of ways to
A)differentiate products.
B)forecast sales to a consumer market.
C)segment a consumer market.
D)segment an organizational market.
E)promote NAFTA.

Question

Quizplus · Accepted Answer

These variables are used to segment an organizational market. Location, NAICS code, and number of employees are all factors that businesses use to identify and target specific groups of other businesses that are likely to be interested in their products or services. This process is known as organizational market segmentation, and it allows companies to more efficiently allocate resources and tailor their marketing efforts to reach the right customers.

Variables Such as Location,the North American Industry Classification System (NAICS)code,and