As an owner of a Wendy's fast-food restaurant,the information in Figure 9-6 above suggests
A)you have an advantage over both McDonald's and Burger King as being the most preferred "second choice" restaurant.
B)most of the respondents think of Wendy's as their primary fast food restaurant.
C)a need to devise a marketing program to win customers from McDonald's and Burger King.
D)McDonald's has fewer "exclusively loyal" customers than does Wendy's.
E)Burger King is closing in on your market share.

Question

Quizplus · Accepted Answer

The information in Figure 9-6 suggests that Wendy's has a lower percentage of "exclusively loyal" customers compared to McDonald's and Burger King. This means that Wendy's may need to devise a marketing program to win customers from its competitors. Therefore, the best choice is C. Option A is incorrect because the figure only indicates that Wendy's is the most preferred "second choice" restaurant, but it does not necessarily indicate an advantage over its competitors. Option B is also incorrect as the figure shows the percentages of respondents suggesting Wendy's as their primary fast food restaurant, but it does not indicate the overall market share. Option D and E are not supported by the information presented in the figure.

As an Owner of a Wendy's Fast-Food Restaurant,the Information in Figure