After establishing the market segments and product groupings on a market-product grid,the next step is to
A)fill in the appropriate cells with precise statistical data from primary and/or secondary sources.
B)estimate,with intelligent "guesstimates" as necessary,the market size for each cell using a simple scale from zero to three (3 is the largest market).
C)total the vertical columns to identify the greatest marketing synergies and efficiencies.
D)total the horizontal rows to identify greatest operations/production synergies and efficiencies.
E)identify a marketing action for every product-market combination in the grid.

Question

Quizplus · Accepted Answer

After establishing the market segments and product groupings on a market-product grid, the next step is to estimate the market size for each cell, often using a simple scale to prioritize and focus on the most promising opportunities.

After Establishing the Market Segments and Product Groupings on a Market-Product