Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Marketing synergies and efficiencies run __________ because a single kind of marketing action can reach customers that buy different product groupings.
A)horizontally across the rows
B)vertically down the column
C)between full meals and snacks
D)diagonally from top-left to bottom-right of a market-product grid
E)both horizontally and vertically depending upon the marketing action developed

Question

Quizplus · Accepted Answer

Marketing synergies and efficiencies run horizontally across the rows because a single marketing action can reach customers who buy different product groupings within the same category (e.g. burgers, chicken, salads) but may not be effective for customers who buy from different categories (e.g. full meals vs. snacks).

Figure 9-9 Above Shows the Market-Product Grid for a Wendy's