Five general criteria are often used to select target segments.They include: (1)the size of the market; (2)expected growth of the market; (3)competitive position of the firm with respect to the market; (4)cost of reaching the segment;and __________.
A)compatibility with the organization's objectives and resources
B)potential of a marketing action to reach a segment
C)competitive position
D)difference of needs of buyers among segments
E)potential for increased profit

Question

Quizplus · Accepted Answer

The other options are either already mentioned as criteria or are not directly related to the selection of target segments. The compatibility of a target segment with the organization's objectives and resources is an important factor to consider as it ensures that the selected segment aligns with the company's goals and capabilities.

Five General Criteria Are Often Used to Select Target Segments