Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Operations and production synergies and efficiencies run __________.
A)horizontally across the rows
B)vertically down the columns
C)between full meals and snacks
D)diagonally from top-left to bottom-right of a market-product grid
E)both horizontally and vertically depending upon the marketing action

Question

Quizplus · Accepted Answer

Operations and production synergies and efficiencies run vertically down the columns of a market-product grid. This means that a Wendy's restaurant can streamline their processes and optimize their production by focusing on the products within each column, such as burgers or salads. The market segment (in this case, university students) is the same across the rows, but the products within each column have different production requirements and therefore need to be optimized separately.

Figure 9-9 Above Shows the Market-Product Grid for a Wendy's