All of the following are criterion used for selecting target market segments EXCEPT:
A)compatibility with the organization's objectives and resources.
B)market size.
C)simplicity and cost of assigning potential buyers to segments.
D)competitive position.
E)cost of reaching the segment.

Question

Quizplus · Accepted Answer

Simplicity and cost of assigning potential buyers to segments is not a criterion for selecting target market segments; it is more related to the process of segmenting the market rather than selecting which segments to target.

All of the Following Are Criterion Used for Selecting Target