Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a "3")is three times the size of a small market (shown by a "1").Similarly,assume a medium market (shown by a "2")is twice the size of a small market.The meal occasion (product grouping)that comprises the LARGEST product grouping is
A)breakfast.
B)lunch.
C)between-meal snack.
D)dinner.
E)after-dinner snack.

Question

Quizplus · Accepted Answer

The largest product grouping is lunch, as it covers all three market sizes (3+2+1=6) whereas dinner only covers 3+1=4, breakfast covers 2+1=3, between-meal snack covers only 1 and after-dinner snack has no markets.

Figure 9-9 Above Shows the Market-Product Grid for a Wendy's