Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.The best way to describe how the student market is segmented is
A)whether the student is a faculty or staff member.
B)whether the student lives near the campus or far away.
C)whether the student has the disposable income to eat at Wendy's.
D)combining the factors of where the student lives and when (s)he is on campus.
E)the meals eaten at the Wendy's restaurant.

Question

Quizplus · Accepted Answer

The market segmentation is based on combining the factors of where the student lives and when they are on campus, which is shown by the different segments such as "Resident" or "Commuter" and "Daytime" or "Evening/Weekend." This takes into account the different patterns and behaviors of students who may live on or off campus and attend classes at different times. The other options such as faculty/staff status, disposable income, and meals eaten at Wendy's are not the primary factors used to segment the student market in this context.

Figure 9-9 Above Shows the Market-Product Grid for a Wendy's