To the owner of a Wendy's fast-food restaurant,the information in Figure 9-6 above suggests
A)new menu items or promotional strategies may be needed to convert prospects into users.
B)most of the respondents think of Wendy's as their primary fast food restaurant.
C)McDonald's has fewer "exclusively loyal" customers than does Wendy's.
D)Burger King is closing in on your market share.
E)a need to devise a marketing program to change the minds of nonprospects.

Question

Quizplus · Accepted Answer

The information in Figure 9-6 shows that while Wendy's has a high percentage of "regulars" and "semi-regulars," there is still a significant portion of respondents who are "non-users" or "prospects." This suggests that new menu items or promotional strategies may be needed to attract these potential customers and convert them into regulars. None of the other answer choices are directly supported by the information in the figure.

To the Owner of a Wendy's Fast-Food Restaurant,the Information in Figure