Which of the following statements about market segmentation for organizational markets is most accurate?
A)Criteria for segmenting markets are the same whether the market is composed of consumers or organizations.
B)Both consumer markets and organizational markets use demographic,geographic,and behavioral bases to segment markets.
C)Psychographic criteria are just as important in segmenting organizational markets as they are in segmenting consumer markets.
D)Organizational markets and consumer markets use identical selection criteria.
E)The greatest difference in market segmentation strategies between consumer and organizational markets is the number of employees employed in the segmentation process.

Question

Quizplus · Accepted Answer

While some criteria for segmenting markets may apply to both consumer and organizational markets, such as geographic location, demographics, and behavior, there are also distinct differences in the criteria used for each. Organizational markets also consider factors such as company size, industry, and purchasing function. Additionally, psychographic criteria may be less significant in organizational markets compared to consumer markets, as organizational buyers are more likely to make decisions based on rational and functional factors rather than personal preferences or values. Therefore, option B is the most accurate statement. Option E is incorrect, as the number of employees is not a relevant factor in market segmentation for either consumer or organizational markets.

Which of the Following Statements About Market Segmentation for Organizational