Head-to-head positioning requires a product to
A) compete with competitors using completely different attributes.
B) compete with competitors on similar product attributes in the same market.
C) compete with competitors on similar product attributes but in a different market.
D) seek out its own market niche.
E) compete against other products from the same company.

Question

Quizplus · Accepted Answer

Head-to-head positioning involves competing with competitors on similar product attributes in the same market. This means that the product is directly competing with other products in its market segment, and is trying to differentiate itself based on its features, pricing, quality or other factors in order to gain an advantage over its competitors.

Head-To-Head Positioning Requires a Product to