minimize the cannibalization of a brand's sales within its product line,firms often use
A) head-to-head positioning.
B) lateral positioning.
C) differentiation positioning.
D) market repositioning.
E) the 80/20 rule.

Question

Quizplus · Accepted Answer

Differentiation positioning allows firms to create distinct offerings within their product line, making them more unique and less likely to compete with each other directly. This approach can minimize the cannibalization of a brand's sales within its product line while still appealing to different segments of the market. Head-to-head positioning and lateral positioning, on the other hand, may lead to increased competition and cannibalization. Market repositioning can be costly and time-consuming, and the 80/20 rule is a concept related to Pareto's principle that focuses on identifying the key drivers of a brand's sales instead of directly addressing cannibalization within a product line.

Minimize the Cannibalization of a Brand's Sales Within Its Product