Figure 8-A
-According to Figure 8-A above,when conducting marketing research,why would you ask the question,"How old are you?" before the test screening of a movie?
A) to identify people who fit the profile of the target audience for the movie
B) to identify people who frequently attend movies
C) to make sure the respondent meets recommended age requirements for being admitted to the movie (G, PG, R, etc.)
D) to determine if the respondent is old enough to relate to the characters
E) to determine if the respondent is mature enough to provide valuable input when critiquing the elements of the movie
Correct Answer:
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