Movie studios use market research to reduce their risk of losses by hiring firms like the National Research Group to conduct test screenings and tracking studies.Often,300 to 400 prospective moviegoers are recruited to attend a "sneak preview" of a film before its release.After viewing the movie,the audience fills out an exhaustive survey to

Question

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The audience is asked to critique the title, plot, and characters, which suggests that the purpose of the survey is to gauge audience reception and make any necessary changes before release. While aspects such as directing, performances, and recalling specific details may be included in the survey, they are not the primary focus for reducing risk of losses. Comparing the final film with the original script may be interesting information, but it is not directly related to reducing risk of losses.

Movie Studios Use Market Research to Reduce Their Risk of Losses