Grape-Nuts was one of the first cereals Post Cereal Company ever marketed.It scores well in brand awareness studies,but recently its sales have been steadily declining.Rather than assume the product was a "dog," the Grape-Nuts marketing manager decided Post should first

Question

Quizplus · Accepted Answer

Given that Grape-Nuts has good brand recognition but is experiencing declining sales, it would be wise to conduct marketing research to identify gaps in the market that Grape-Nuts could fill. This would allow Post to address the underlying issues and develop a more effective marketing strategy rather than simply guessing at the problem and throwing money at advertising or promotions.

Grape-Nuts Was One of the First Cereals Post Cereal Company