process of defining a marketing problem and opportunity,systematically collecting and analyzing information,and recommending actions is referred to as __________.

Question

Quizplus · Accepted Answer

The process described in the question is the exact definition of marketing research. Marketing research involves defining a problem or identifying an opportunity, collecting and analyzing information to address the issue, and providing recommendations or solutions based on the findings. Options A, B, C, and D are all related to marketing research but do not encompass the entire process described in the question.

Process of Defining a Marketing Problem and Opportunity,systematically Collecting and Analyzing