setting research objectives,marketers have to be clear on the purpose of research they are about to do that leads to marketing actions.The three main types of marketing research include exploratory research,causal research,and __________ research.

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The three main types of marketing research are exploratory research, causal research, and descriptive research. Descriptive research is used to describe characteristics of a population or phenomenon being studied. Other options such as virtual, financial, interdisciplinary, and interactive research are not commonly recognized categories of marketing research.

Setting Research Objectives,marketers Have to Be Clear on the Purpose