setting research objectives,marketers have to be clear on the purpose of the research that leads to marketing actions.The three main types of marketing research include descriptive research,exploratory research,and __________ research.

Question

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The three main types of marketing research are descriptive, exploratory, and causal research. Causal research focuses on identifying the cause-and-effect relationship between variables, while descriptive research is used to describe the characteristics of a population or phenomenon, and exploratory research is used to gain insights and ideas for further research. Therefore, option A) causal is the correct answer.

Setting Research Objectives,marketers Have to Be Clear on the Purpose