is the marketing research term for the specific,measurable goals the decision-maker seeks to achieve in conducting the marketing research?

Question

Quizplus · Accepted Answer

Research objectives are the specific, measurable goals that the decision-maker seeks to achieve through conducting marketing research. Research constraints refer to limitations or restrictions in the research process, research decisions are the choices made by the researcher during the research process, measures of success are the criteria used to evaluate the effectiveness of the research, and marketing conjectures are educated guesses or hypotheses about marketing phenomena. Therefore, B is the best choice that fits the given definition.

Is the Marketing Research Term for the Specific,measurable Goals the Decision-Maker