setting research objectives,marketers have to be clear on the purpose of the research that leads to marketing actions.The three main types of marketing research include descriptive research,causal research,and __________ research.

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Exploratory research is the third main type of marketing research. It is used to gather preliminary information that will help define problems and suggest hypotheses. This type of research is usually done when little is known about the problem or situation being investigated.

Setting Research Objectives,marketers Have to Be Clear on the Purpose