Multiple Choice
purpose of Nielsen's A2/M2 Initiative is to
A) expand its scope to include the effectiveness of online college courses.
B) expand its scope to include satellite radio programming.
C) measure all types of TV viewing behavior from a variety of video sources.
D) expand its business to a global market.
E) gain access to every American home that owns a television, mobile phone, or computer.
Correct Answer:
Verified
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