Figure 8-3
-Figure 8-3 above shows the top five prime-time broadcast TV shows during a recent May sweeps week.Advertisers like Sears use the Nielsen Television Ranking Index Report from the Nielsen Company to identify the ratings of the top TV programs so they can make informed advertising media purchase decisions.Which TV program would you expect Sears to pay the most for,presuming its demographics meet those of its target audience?

Question

Quizplus · Accepted Answer

Based on the Nielsen Television Ranking Index Report, American Idol-Wednesday had the highest rating out of the top five prime-time broadcast TV shows during the recent May sweeps week. Since advertisers like Sears use this report to make informed advertising media purchase decisions, it can be presumed that Sears would pay the most for advertising during American Idol-Wednesday, assuming its demographics meet those of its target audience.

Figure 8-3 -Figure 8-3 Above Shows the Top Five Prime-Time Broadcast TV