marketing metric determines whether a TV program like American Idol remains on the Fox broadcast TV network?

Question

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The marketing metric that determines whether a TV program like American Idol remains on the Fox broadcast TV network is the rating. The rating measures the percentage of households that watched a particular TV program out of all the households equipped with TV. The higher the rating, the higher the advertising revenue earned by the TV network, which ultimately determines whether the program stays on the network or not.

Marketing Metric Determines Whether a TV Program Like American Idol