National TV ratings,published by the Nielsen Company,are an example of __________ data.
A) internal secondary data
B) interactive industry data
C) external secondary data
D) mechanical observational data
E) sensitivity data
Correct Answer:
Verified
Q99: Facts and figures that are newly collected
Q107: Primary data refer to
A)facts and figures that
Q131: Q132: important disadvantages of secondary data are that Q133: People posing as customers,who are paid to Q133: marketing metric determines whether a TV program Q135: Fisher-Price watches young children play with their Q140: Nielsen Company recently introduced a new measurement Q141: new field of marketing that studies the Q159: Mystery shoppers are people
A)hired by a firm
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