Shelly,the manager of a large grocery store,was concerned.She had received complaints from several customers who said clerks at the store had treated them rudely.In order to determine whether or not her clerks were indeed rude,Shelly hired a team of marketing researchers.The researchers posed as customers shopping in the store,but were actually taking notes and recording the actions of the store clerks.Later,Shelly reviewed those notes.The research notes Shelly reviewed were a form of __________ data.

Question

Quizplus · Accepted Answer

The researchers were observing and recording the actions of the store clerks, making the research notes a form of observational data. Secondary data refers to data that has already been collected and published by someone else, while developmental data refers to data collected over a period of time to track changes or developments. National data would refer to data collected on a national level, which is not the case here. Questionnaire data would refer to responses gathered from a survey or questionnaire, which is not applicable to this scenario.

Shelly,the Manager of a Large Grocery Store,was Concerned