specialized observational approach in which trained observers seek to discover subtle behavioral and emotional reactions as consumers encounter products in their "natural use environment," is referred to as __________research.

Question

Quizplus · Accepted Answer

The specialized observational approach described in the question is a defining characteristic of ethnographic research, making A the best choice. Cultural, genealogical, sociological, and physiological research methods may use observational approaches, but none are as closely associated with the "natural use environment" focus of ethnographic research.

Specialized Observational Approach in Which Trained Observers Seek to Discover