Research and media firm Youth Culture publishes Watch magazine,a teen publication given out free to high school students.Unfortunately,the publication was unable to gauge whether or not it was meeting the needs of its audience.Youth Culture handed out surveys to learn how students felt about the publication.Feedback indicated teen boys and girls were demanding very different things from the publication.This feedback was gleaned from __________ data.

Question

Quizplus · Accepted Answer

The surveys that were handed out to high school students are known as questionnaires, which are a form of primary data collection. Therefore, the best choice is A. The other options, such as internal and external secondary data, observational data, and promotional sales data, do not accurately describe the type of data that was collected through the surveys.

Research and Media Firm Youth Culture Publishes Watch Magazine,a Teen