Marketing Research Method Photo B
-special kind of individual interview in which researchers ask lengthy,free-flowing kinds of questions to probe for underlying ideas and feelings is called a(n)

Question

Quizplus · Accepted Answer

The special kind of individual interview described in the question is called a depth interview. Focus groups involve a group of participants discussing a topic together, while a discovery interview and a guided interview both refer to more structured types of interviews. A probing interview typically involves asking specific questions to gather information on a certain topic. Therefore, option E, depth interview, is the best choice for the given description.