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Marketers Are Increasingly Using Online Surveys to Collect Primary Data

Question 176

Multiple Choice

Marketers are increasingly using online surveys to collect primary data.The reason is that


A) response rates are higher because consumers do not feel intimidated.
B) the quality of responses is better with online surveys than they are with paper-pencil questionnaires.
C) most consumers have an Internet connection and an e-mail account.
D) consumers rarely view e-mail surveys as junk mail.
E) consumers want to be helpful so they complete the survey multiple times.

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