Marketing Research Method Photo C
-Trend hunting is the practice of identifying "emerging shifts in social behavior," which are driven by changes in pop culture that can lead to new products.Trend Hunter has identified over 120,000 "__________" through its global network of 71,000 members.

Question

Quizplus · Accepted Answer

Trend Hunter's identification of over 120,000 trends through its global network of 71,000 members suggests that the company is likely focused on identifying smaller, emerging shifts in social behavior, or micro-trends, rather than larger, more overarching trends such as mega trends or macro trends. The other answer choices, environmental forces and psychographic trends, do not accurately capture the concept of trend hunting or how Trend Hunter operates.