__________,the marketing researcher tries to test ideas discovered earlier to help the marketing manager recommend marketing actions.

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Idea evaluation is the stage where the marketing researcher tests the ideas discovered earlier to determine their feasibility and potential success. This stage is crucial in helping the marketing manager decide on the best marketing actions to take. Idea generation, new-product concept testing, data mining, and data analysis are all important research stages but do not directly involve testing ideas for implementation.

__________,The Marketing Researcher Tries to Test Ideas Discovered Earlier to Help