Figure 8-4: Question 5

Figure 8-4: Question 5
-Consider Figure 8-4: Question 5 above,which is part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Question 5 illustrates which type of question format?

A) dichotomous
B) open-ended
C) Likert scale
D) semantic differential scale
E) attitudinal