Figure 8-4: Question 5
-type of scale is the following? "Indicate your degree of agreement with the following statement: Marketing is an interesting subject" by checking one of the responses below.
( )Strongly Agree ( )Agree ( )Disagree ( )Strongly Disagree

Question

Quizplus · Accepted Answer

A Likert scale typically asks respondents to indicate their level of agreement or disagreement with a statement using a series of response options. In this case, the statement is "Marketing is an interesting subject" and the response options are "Strongly Agree," "Agree," "Disagree," and "Strongly Disagree."