Figure 8-4: Question 8
-Consider Figure 8-4: Question 8 above,which is part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers.Which of the following statements MOST LIKELY explains why Question 8 was included in the questionnaire?

Question

Quizplus · Accepted Answer

Question 8 asks how often participants eat at fast-food restaurants, including Wendy's and its competitors. This information would be valuable to Wendy's in assessing consumer behavior and market share. Option B is a possible reason for asking this question, but it is less likely since the question is not specific to Wendy's competitors. Option C is irrelevant to the question, and option D goes beyond the scope of the question. Option E is also possible, but less likely than option A as the question does not explicitly ask about coupon use.