evaluating whether its Facebook and Twitter social media programs are working well,Carmex considered using various marketing metrics.One metric it considered was the percentage of Internet Carmex share of voice mentions that are positive,neutral,or negative.This metric is called

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The metric described, where mentions are classified as positive, neutral, or negative, is commonly known as sentiment analysis. Therefore, the best choice for this metric is A) Carmex sentiment. The other options listed are different metrics that could also be used to evaluate social media performance, but they are not specifically related to analyzing sentiment.

Evaluating Whether Its Facebook and Twitter Social Media Programs Are