Procter & Gamble Co.acquired the Old Spice brand it decided to reposition the brand by using different advertising to see whether sales would increase.The possible sales increase is the __________ in this experiment.

Question

Quizplus · Accepted Answer

The dependent variable is the variable being measured to see if it is affected by the independent variable (the manipulated variable). In this case, the sales increase is the dependent variable being measured to see if the different advertising (independent variable) has an effect on it. Therefore, A is the best choice.