type of market is a food company using when it offers a product for sale in a small geographic area to help it evaluate potential marketing actions?
A) micro market
B) trail market
C) experimental market
D) simulated market
E) test market
Correct Answer:
Verified
Q217: intercept interviews refer to
A) impersonal data collection
Q218: obtained by manipulating factors under tightly controlled
Q219: Designs,a copper furniture manufacturer,increased the price on
Q220: Procter & Gamble Co.acquired the Old Spice
Q223: collection of databases,or _,is where a firm's
Q224: Procter & Gamble Co.acquired the Old Spice
Q225: marketing experiments,the independent variables of interest,sometimes called
Q226: potential difficulty with a test market is
Q227: test market for a new Kellogg's cereal
Q228: ![]()
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