Carpet Baby!,a children's accessory and toy store,is considering expanding the size of the store.The manager queries its marketing database to understand how a change in square footage might impact sales.She is performing a(n) __________.
A) marketing action analysis
B) environmental scan
C) situational analysis
D) sensitivity analysis
E) problem search
Correct Answer:
Verified
Q241: extraction of hidden predictive information from large
Q242: final step in the five-step marketing research
Q243: though primary data can be especially valuable
Q244: mining refers to
A) any form of electronically-generated
Q245: of the following are downsides to data
Q247: a market researcher has defined the problem,developed
Q248: a marketing manager begins asking "what if"
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