a marketing manager queries a marketing information system to determine the effect of three different levels of price for a new product,she is using __________.

Question

Quizplus · Accepted Answer

The marketing manager is using sensitivity analysis, which is a technique used to determine how changes in one variable (in this case, price) will affect other variables (such as demand, sales, and profit). The purpose of sensitivity analysis is to identify the optimal price level that will maximize profits or achieve other marketing objectives.

A Marketing Manager Queries a Marketing Information System to Determine