strategy used by firms that have as many different product variations,brand names,and advertising programs as countries in which they do business is referred to as a(n)
A) ethnocentric strategy.
B) multidomestic strategy.
C) transnational marketing strategy.
D) meganational marketing strategy.
E) multimarket strategy.

Question

Quizplus · Accepted Answer

The strategy described is known as a multidomestic strategy, where a firm adapts its products, branding, and marketing programs to the unique characteristics of each country it does business in. This approach allows for more local responsiveness but can also lead to higher costs due to the need for customization.

Strategy Used by Firms That Have as Many Different Product