Companies that use a(n)___________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.
A) ethnocentric
B) multidomestic
C) transnational
D) meganational
E) international

Question

Quizplus · Accepted Answer

A multidomestic marketing strategy is characterized by a company having different product variations, brand names, and advertising programs in each country they do business in. This allows the company to tailor their approach to each individual market, rather than taking a standardized approach across all markets (as in an ethnocentric strategy) or attempting to have a consistent approach across all markets (as in a transnational strategy). Meganational is not a commonly used term in marketing strategy, and international is too broad of a term to specifically describe this type of strategy.

Companies That Use A(n)___________ Marketing Strategy Have as Many Different