__________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.
A)transcontinental
B)multidomestic
C)international
D)multinational
E)transnational

Question

Quizplus · Accepted Answer

A transnational firm operates globally while viewing the world as one single market. It emphasizes the similarities among consumers across countries and universal customer needs and wants, more than differences. The firm centralizes its operations, with the headquarters coordinating product development and marketing strategies across all markets.

__________ Firm Views the World as One Market and Emphasizes