A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.However,adaptations of global brands are made
A)if required by government regulations in the host market and for no other reason.
B)only in its initial introduction into a market and only until the brand is recognized.
C)by domestic competitors causing brand confusion.
D)only when necessary to better connect the brand to consumers in different markets.
E)when there is a serious drop in market share.

Question

Quizplus · Accepted Answer

Adaptations of global brands are made when necessary to better connect the brand to consumers in different markets. This may involve changes in advertising, packaging, or even product features to better suit local preferences and cultural norms. The goal is to maintain a consistent brand image while also catering to the unique needs of each market. The other choices listed are either too narrow or too broad in their scope and do not accurately reflect the reality of global branding strategies.

A Global Brand Is a Brand Marketed Under the Same