Which of the following statements about global brands is most accurate?
A)A global brand is marketed under different names but uses identical ads for all markets.
B)A global brand alters the product formulation or service for each geographical region.
C)A global brand has centrally coordinated marketing programs.
D)A global brand delivers multiple benefits based on the GDP of each country.
E)A global brand is a collaborative effort among several different national firms.

Question

Quizplus · Accepted Answer

A global brand has centrally coordinated marketing programs, which means that marketing strategies, communication, and messaging are consistent across all markets regardless of geographical location or cultural differences. This ensures that the brand's identity remains strong and recognizable to consumers around the world. Option A is incorrect because a global brand typically uses the same name and marketing strategies across all markets. Option B is incorrect because global brands usually maintain a consistent product or service definition across all markets. Option D is incorrect because a global brand typically delivers the same benefits to consumers regardless of their country's GDP. Option E is incorrect because a global brand is typically owned and managed by a single company or entity, not a collaboration between several national firms.

Which of the Following Statements About Global Brands Is Most