Which of the following statements regarding global brands is most accurate?
A)A global brand has dispersed marketing centers, each of which is responsible for a specific region.
B)A global brand is marketed under the same name in multiple countries.
C)A global brand alters the brand name for each dialect in a geographical region.
D)A global brand delivers multiple benefits to the GDP of each country.
E)A global brand is a collaborative effort among several different transnational firms.

Question

Quizplus · Accepted Answer

A global brand is marketed under the same name in multiple countries, allowing for consistent branding and easier recognition for consumers across different locations. While global brands may have regional marketing centers, they typically maintain a consistent brand name and image worldwide. Global brands may also deliver benefits to the GDP of each country, but this is not a defining characteristic of a global brand. Altering the brand name for different dialects in a region and collaborating with multiple transnational firms are not typical characteristics of global brands.

Which of the Following Statements Regarding Global Brands Is Most