S.appliance manufacturers find that different customs about shopping must be used to determine product design.For instance,people in Northern Europe shop only once a week,so they need bigger refrigerators than Southern Europeans,who shop daily.Furthermore,Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans insist that freezers should be on the bottom.Consumers in other regions use their appliances differently and have other different product demands.Given this information,you should conclude U.S.appliance manufacturers would be more likely successful if they used a(n)__________ marketing strategy.
A)global
B)multidomestic
C)transnational
D)meganational
E)international

Question

Quizplus · Accepted Answer

A multidomestic marketing strategy would allow appliance manufacturers to customize their products and marketing to meet the specific demands of each region or country. This approach would take into account the different customs and shopping habits of consumers in different regions, such as the need for larger refrigerators in Northern Europe or different freezer placements. A global or transnational marketing strategy may overlook these regional differences and fail to meet the specific demands of consumers in different markets. A meganational marketing strategy is not a commonly used term and is not relevant in this context. An international marketing strategy may not be sufficient as it may not fully consider the specific demands of consumers in each region.

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